The women-led, women-inspired golf apparel brand delivers a range of chic, bold, and sporty designs for the upcoming fall season
Seattle, WA – July 28, 2021 – Today KINONA, the fast-growing women’s golf apparel brand, announced the debut of its 2021 fall collection featuring a playful twist on styles characteristic of the fashion-forward brand. The new range of styles are chic and comfortable for varying temperature conditions to help women play and look their best on and off the course. With the new collection, KINONA continues to empower women to dress on their own terms and provides fresh and stylish designs that encourage unapologetic expression on the golf course.
“We are excited to share our exciting new products, features, and prints with women who love to feel good and look great,” said Tami Fujii, KINONA co-founder. “Our team has worked to create pieces that are representative of the latest styles seen on the runway, while celebrating the casualization of golf. Our goal is to not only be foremost in the fashion and function conversation, but to be totally in step with standout styles women crave.”
The fall collection features a variety of looks, including a modern and sportif play on camouflage for the course and the brand packs a punch with racing stripes, sporty hoods, and a new cargo golf jogger. KINONA also features a variety of tonal blues and oranges to create one-of-a-kind looks. Featuring various designs, KINONA will have a mix of short, skort, short sleeve tops, sleeveless tops, and dress options that are perfect for those still experiencing the summer heat. As the changing season brings on cooler temperatures for some, the brand also provides customers with long sleeve and pant options, including from their online exclusive Apres 18 collection. Considered KINONA’s “cozy collection,” Apres 18 includes comfortable and stylish hoodies, long sleeve tops, and jogger pants to wear to and from the course, while warming up, or even while relaxing at home.
The collection features KINONA’s signature use of Italian fabrics that are combined with ECONYL® high quality regenerated nylon and lycra, bringing both style and comfort. KINONA’s pieces also include UPF 50+ sun protection, low profile zip pockets, antimicrobial moisture wicking fabric, and fabrics that help maintain even body temperature. All collections include apparel that stretches, compresses, and conceals in just the right places to flatter figures. KINONA now offers sizes XS-XXL.
“We create styles that are smartly designed for the course, but also mix in fashion influences to help make the sport more accessible and fun for women,” said Fujii. “We aspire to empower women on the golf course and off.”
KINONA, meaning “shape” in Hawaiian, was launched in 2017 as a women’s golf apparel brand that is made by female golfers, for female golfers. KINONA is committed to bringing fun, chic, contemporary fashion to the fairway and is committed to being a voice for breaking down barriers facing women in golf. Recently the company released their video series titled,
She Drives: Women Golfers Take the Lead. The videos feature real conversations with women, from pros to everyday golfers, sharing stories about who inspired them to play, lessons learned, and issues women still face in the sport, along with tips on how they handle those situations.
To learn more about KINONA, their brand, and to view their new collection, please visit
www.kinonasport.com.
About KINONA
KINONA is made by women golfers, for women golfers. Founded in 2017 by friends and corporate executives-turned-entrepreneurs, Dianne Celuch and Tami Fujii, KINONA is committed to making golf more accessible and fun for all women by bringing chic, contemporary, and functional fashion to the fairway. KINONA’s fun, course-tested styles made with Italian fabrics, sun protection, and signature features like tee holders and back pockets, shift the paradigm of “appropriate golf attire” and inspire women to play their game, their way.
Be part of the wave of change in women’s sports with category-redefining apparel from KINONA. Visit
www.kinonasport.com for more information.
