Press coverage
Kinona’s products are field-tested by professional and recreational golfers to ensure superior fit and performance on and off the course. All of their tops, bottoms, dresses, and accessories are designed for comfort, breathability, and a stylish fit.
It is an underserved demographic, and we really want to make sure that we are focusing on their needs - Tami Fujii, CEO
"We want women to really feel empowered and to welcome all women to the game of golf.” - Tami Fujii, Co-Founder
The Kinona Tailored Track Golf Pants is made from stretch woven fabric that can be worn on the course or in the office. The trousers come in a 28-inch inseam for the tailored specific look.
“We would always tell ourselves that, when we were almost done with working,” Fujii says, “we should start a women’s golf apparel brand.” It’s a thought that might cross any fashionable athlete’s mind as she enters a pro shop only to find a single T-stand righted in honor of advertising’s infamous shrink-it-and-pink-it philosophy.
Check out Kiona‘s newest Love the Sun Sleeveless top with UPF 50+ sun protection built-in.
Quilted skorts, new golf jackets and hoodies, and more from the women-owned golf and lifestyle apparel brand
Released: By Kinona, new women’s golf outerwear items to its Apres 18 Collection, including a quilted golf skort and golf jacket, a hoodie dress, a sport skirt and wide-leg pants.
Kinona: Adds women’s golf outerwear items to its Apres 18 Collection, including a quilted golf skort and golf jacket, a hoodie dress, a sport skirt and wide-leg pants
Released: By Kinona, its late fall collection featuring a chic neutral color palette that mixes with vibrant colors and patterns. Also, during Breast Cancer Awareness in October, the company will donate a percentage of sales of its pink apparel to the fundraising organization Play for P.I.N.K.
Playful and bold designs, neutral colors, and high-performance fabrics are all featured in the late fall collection
For the women-led company has turned into one of my go-to brands. Their new fall collection combines new prints, high quality fabrics, and styles in bright cherry red, pops of cerulean and navy blue, and vivid fairway green.
If you are interested in adding flair and style to your golf wardrobe while looking good at the same time, consider adding KINONA’s apparel to your closet.
Kinona’s magical shaping fabric smooths you out without squeezing your breath away. Sourced from Italy, its nylon/Lycra blend balances compression and comfort as you move. It also includes UPF 50+ protection, is moisture-wicking and is antimicrobial.
“Multiple elements come into play to create an environment that fosters inclusion for women golfers. From the course to the amenities, to a friendly and welcoming environment for all golfers,” said Tami Fujii and Dianne Celuch, Co-Founders of KINONA, a by-women, for-women golf apparel company. “For instance, being greeted by friendly staff, a ladies locker room, and nice bathrooms on the course, so you don’t have to wait for nine holes for a bathroom break.”
Want to add flair and style to your golf wardrobe and look good at the same time? It’s a yes with KINONA’s Smooth Your Waist Crop Pants. These pants are stylish and provide a perfect shape flattering fit. These pants are sewn from their Italian fabric with a nylon/lycra blend that finds the thin line between compression and comfort as you move.
Want to add flair and style to your golf wardrobe and look good at the same time? It's a yes with KINONA's Smooth Your Waist Crop Pants. These pants are stylish and provide a perfect shape flattering fit. These pants are sewn from their Italian fabric with a nylon/lycra blend that finds the thin line between compression and comfort as you move.
A purchase of one of these shirts not only helps people but also provides sun protection, will keep you cool and dry with its moisture-wicking fabric, and pairs well with other KINÖNA shorts and pants.
Women’s golf clothing company combines bold athletic styles, sleek designs, and a fresh take on classic Americana looks in new collection.
“At Kinona we not only create golf clothes for women, but are a brand that wants to create a positive impact for the world we live in,” Dianne Celuch, Kinona’s co-founder, said. “We want to support Ukraine and help provide aid to the masses of displaced refugees, many of whom are women and children, and hope that together we can make a difference for the brave people that deserve our support.”
This 1/4 zip shirt is an essential for summer. Sporty and stylish with blue with navy trim it is quality four-way stretch of a nylon and Lycra blend from Italy both compresses the wearer and move as you move.
Gals, have you checked out Kinona’s go-anywhere Smooth Your Waist Crop Golf Pants at Nordstrom? Fashioned from a lightweight, sun-protective, STRETCHY Italian fabric, these are the pants to pair with strappy heels and a fancy blouse on your next cruise.
The trendy piece is so stylish it can be worn on or off the links. The collection provides on trend styles, including a mix of dot matrix, mod dot and sporty stripe patterns with a bright color palette.
Golf lovers, this giveaway between apparel brand KINONA and Orca Golf Bags is one not to be missed! You could win an ORCA golf bag, personalized with up to three logos and a name, plus a digital KINONA gift certificate worth $500.
"This unique and stylish skort is constructed to help hide those unwanted lumps and bumps while making a strong colorful statement."
Kinona elevates your wardrobe and your mood with comfortable, flexible pieces that take you here, there, and everywhere.
“At KINONA, we are heartbroken to watch what is happening in Ukraine and believe it’s important to help in any way we can,” said Tami Fujii, KINONA Co-Founder. “People can purchase the shirts or make donations on our site to support these organizations that are helping provide critical humanitarian aid to the people of Ukraine.”
KINONA, the women-led, women-inspired golf apparel company, announced the release of its Tee It Up for Ukraine collection, including three new limited-edition shirts that are now available to order on KINONA’s website.
For maximum arm and shoulder protection, try this navy-hued zip-up jacket from KINONA.
KINONA, the women-led, women-inspired golf apparel company, has announced the release of its Tee It Up for Ukraine collection , including three new limited-edition shirts that are now available to order on KINONA’s website.
“The late summer collection’s bright colors and graphic prints accentuate this retro, country club inspired season,” said Jarlath Mellett, KINONA’s designer. “Whether you’re golfing nine, or are grabbing food and drink, these designs will provide a modern new look.”
KINONA, the women-led, women-inspired golf apparel company released the results of its second annual Women in Golf Equality Index, tracking evolving perspectives towards the sport and women in golf.
Who says all workout dresses have to have tank tops? This short-sleeved number is made for a long day of golf (or a day full of groceries).
Who says all workout dresses have to have tank tops? This short-sleeved number is made for a long day of golfing (or for a day full of grocery shopping).
"As a women’s golf clothing company, we are always pushing for more open-mindedness in the sport and want women to play the game their way,” said KINONA Co-Founder, Tami Fujii. “The survey reveals that there is a desire for more inclusiveness, from golf attire, to equality, and beyond. We hope we continue to see growth in the sport for everyone, including more opportunities for women golfers."
I have had the pleasure of working with so many incredible people in my career. Some of the people I met at work 30 years ago are some of my closest friends and colleagues to this day, including my KINONA co-founder. I have made a conscious effort to nurture relationships and to keep them going, and some of them have turned into business partnerships that have helped us grow our company.
Kinona invented the Carry My Cargo Golf Shorts to be the perfect transitional bottoms. These shorts are great for the course, but also functional for errands or a busy day.
"We have color in our products, big splatter prints that when teams are wearing our prints, they look special," says Celuch. Times, as seen in golf apparel, are changing.
"Gals, have you checked out Kinona’s go-anywhere Smooth Your Waist Crop Golf Pants at Nordstrom? Fashioned from a lightweight, sun-protective, STRETCHY Italian fabric, these are the pants to pair with strappy heels and a fancy blouse on your next cruise."
The patterns and colors included in this collection feature a fresh spring color palette and are on trend with styles seen on the runway, including the bright Kelly green featured on This top features 4-way stretch, is moisture wicking and anti-microbial, has UPF 50+ sun protection, and the Italian fabric balances compression and comfort as you move, providing women with a functional, comfortable, and fashion-forward top that allows them to look great and play great.
What makes KINONA stand out is our product and approach. When we started the brand, we wanted to have a different look and feel from other women’s golf brands. Instead of hiring a designer who had worked in the golf industry, we hired a former colleague, Jarlath Mellett, who came from the fashion industry and has been the head of design for brands such as Brooks Brothers, Theory, and Ministry of Supply.
KINONA is committed to making golf more accessible and fun for all women by bringing chic, contemporary, and functional fashion to the fairway.
A new survey conducted by KINONA, a women-led, women-inspired golf apparel brand, reveals evolving perspectives about women and the game, and perhaps for the first time, both women and men agree that golf needs to change.
"The opportunity that we initially saw in the market was for stylish and comfortable women’s golf clothes," Fujii says. "After we did additional research, we quickly learned that most women golfers are in their 50s. Our bodies are changing and, while we may have once looked great in that short little Nike skort, we knew that we needed something that matched a more up-to-date sense of style that also helped shape our 'new' figures."
Women-led, women-inspired golf apparel brand KINONA announces new director of ecommerce, new national sales manager, and retail expansion into Nordstrom.com and Dillard's.
Women’s golf apparel company Kinona, based out of Bellevue and Southern California, has announced a new retail expansion with Nordstrom.com and Dillard’s. Kinona also named Kirsten Wlaschin director of e-commerce and Bill Evans national sales manager.
Kinona announced it has hired Kirsten Wlaschin as director of e-commerce and Bill Evans as national sales manager. The golf apparel company also announced a new retail expansion into Nordstrom.com and Dillard’s.
Named: By Kinona, Kirsten Wlaschin as director of e-commerce and Bill Evans as national sales manager. The women-owned golf apparel company also announced retail expansion into Nordstrom.com and Dillard’s.
Golf apparel brand Kinona hired former Ivar’s director of marketing Kirsten Wlaschin as director of ecommerce.
Many new innovations caught the interest of reporting media including: Kinona - new women’s 2022 Fall and Resort collection
Many new innovations caught the interest of reporting media including: Kinona – new women’s 2022 Fall and Resort collection
KINONA is a women-led, women-inspired golf apparel brand that offers comfortable, functional and fashionable garments that transition seamlessly from the golf course to daily activities. This company provides women with a variety of fashion-forward and on-trend styles, including their Apres 18 “cozy” collection.
In this episode of Built On Passion Tami Fujii shares her journey leading up to starting Kinona, some of the skills and tools that were key to Kinona’s swift success, how the golf industry’s need to evolve to open up the space, and the “How” and “Why” behind Kinona.
Successful brands prioritize fit. Kinona (https://kinonasport.com/) is Hawaiian for shape. Their motto really catches your attention – “Golf clothes for women who hate their golf clothes.” That’s a strong statement to back up, but with design inspiration from the runway and not the fairway they succeed.
The 2022 Fall and Resort collections feature a range of on-trend colors and patterns, along with KINONA’s signature use of Italian fabrics that are combined with ECONYL® high-quality regenerated nylon and lycra, bringing both style and comfort.
Bold & Trendy - KINONA Women's Hit The Range Longsleeve
In 2017, KINONA, the trendy women’s golf apparel line, was founded by Dianne Celuch and Tami Fujii, a pair of friends, who are now corporate executives-turned-entrepreneurs. Simply put, KINONA golf apparel makes women look good and feel good.
KINONA is a women’s golf apparel line that was founded in 2017 Dianne Celuch and Tami Fujii, friends and corporate executives-turned-entrepreneurs. KINONA golf apparel makes women look good and feel good and when that happens, they tend to have more fun on the golf course.
The Apres 18 Colorblock Long Sleeve Hoodie is part of KINONA’s Apres 18 “cozy line,” which includes hoodies, long sleeve tops, and jogger pants that are perfect to wear for practice, play, or just hanging out around the house. KINONA empowers women to dress on their own terms and provide fashionable, yet comfortable clothing that can be worn from the green to real life, including the Apres 18 Colorblock Long Sleeve Hoodie.
Just as we all develop our golf skills, Kinona is making constant innovations to up their game. Fresh prints on the outside and smart adjustments to the inside make this new line their best yet!
For the golf loving woman, KINONA’s latest collection includes a modern and sportif play on camouflage for the course that she is sure to love. We recommend the Hit the Range Longsleeve Golf Hoodie in Hidden in Site Orange. The gorgeous golf hoodie is made of stretch woven Italian fabric that is as stylish on the links as it is around town. The hoodie features a front “kangaroo style” pocket with a drawstring around the waist.
KINONA’s fun, course-tested styles are crafted from Italian fabrics, and feature sun protection, and subtle features like tee holders and back pockets allowing ladies to bring chic, contemporary, and functional fashion to the fairway. When you’re wearing KINONA apparel, you’re part of the wave that is shifting the paradigm in women’s golf apparel.
Adhering to its mission of providing golfwear styles that women will want to wear on—and off—the course, Kinona recently released additional 2021 Resort pieces. The Kinona formula has been a blend of performance with style since the brand launched in 2017. Over the years, the brand has built on this foundation to incorporate stylish details while prioritizing comfort.
The Resort Collection has included a Buffalo Check pattern in a variety of pieces. The group has skirts, dresses, tops and jackets in a classic black and white checkered design.
Kinona has released its new Resort Collection. The group has brought in bright colors such as tonal citrus greens and chartreuse yellow with classic black and white details.
It’s that time of year again, and if you’re drawing a blank on what to get your loved one this year, we have the perfect mix of ideas for the Travel Lover. From stocking stuffers to travel gear, you’re sure to wow by wrapping up one of these favorites.
You want to look good when on the go. Make sure you have a go-to outfit that's perfect for travel. With KINONA’s 2021 Resort Collection, you can support a women-led, women-inspired brand by gifting your traveler with KINONA attire. They’ll be able to enjoy a comfortable outfit with colorful bursts of tonal citrus greens and chartreuse yellow paired with buffalo check designs.
To golf aficionado Tami Fujii, the sport consists of a lot more than a 3-wood down the middle of the fairway or a 35-foot putt for birdie. Fujii is the cofounder and chief strategist at Kinona, a growing online women’s golf apparel and fashion company whose products are also found in 300 pro shops across the United States, including 10 in Washington. The company is coheadquartered in Bellevue, where Fujii lives with her husband, and Rancho Mirage, Calif., where her cofounder, Dianne Jeffries Celuch, resides.
Kinona’s performance driven designs feature wider waistbands with a little bit of built-in compression to smooth out midsections and flatter figures. They also don’t skimp on functional details like UPF 50+ sun protection, built-in tee holders, undershorts with grippers on the thighs to keep them from riding up and zip pockets which are not par for the course on the skorts rack.
Women-led, women-inspired golf brand introduces new modern designs to its 2021 Resort Collection
KINONA, the fast-growing women’s golf apparel company has introduced new styles to its 2021 Resort Collection, featuring a mix of tonal citrus greens and chartreuse yellow with exploded buffalo check designs. The collection rounds out bright splashes of color with black and white details, creating a bold and exciting contrast. KINONA has consistently created fashion-forward, flattering, and game enhancing clothes that transition seamlessly from the golf course to real life, and continues to do so with the new Resort Collection showcasing several versatile designs, including new chic outerwear pieces.
The women-led, women-inspired golf apparel brand recently announced the release of their new Resort Collection, featuring mood-lifting designs in citrus green and chartreuse yellow that will bring brightness and warmth to players wardrobes, especially during these uncertain times.
The Resort Collection leverages current trends including splashes of color and bold patterns to bring brightness to uncertain times. The collection grounds tonal citrus greens and chartreuse yellow with stylish black and white details. Designs include dynamic color blocking, graphic piping and binding, and bold colors that come together in the painter’s palette Splatter print. The various colors and patterns are incorporated across the collection, including on a mix of new shirts, skorts, and dresses.
Kinona, which translates to "shape" in Hawaiian, launched in 2017 with the goal to bring fun and help women make their stride on the course. The brand's clothing takes classic looks and adds modern touches like daring prints and ruching on dresses.
Kinona is a women-led golf apparel brand that recently debuted its fall styles — which includes a modern camouflage print, stripes, sporty hoodies and cargo golf joggers. This brand is for the fashion forward who seek to expand their style and color with a variety of tonal blues and oranges this season.
The fall season can bring cooler temperatures for some which allows for Kinona’s mix of Italian fabric and Econyl high quality regenerated nylon and lycra. These comfortable fabrics are UPF 50+, antimicrobial moisture-wicking, help maintain even body temperature and have low-profile zip pockets.
KINONA, where have you been all of my life! The women-led, women-inspired golf apparel brand has created a fashionable, flaterring, and functional athletic apparel line for the 2021 season. KINONA's clothes are not only perfect for when you're teeing it up, but the styles seamlessly transition from the course to grabbing cocktails afterwards, relaxing at home, or on a summer getaway.
If you’re a female golfer who loves fashion, KINONA may be a brand you are not aware of but should be. KINONA is made for women golfers, by women golfers. The company was founded in 2017 by Dianne Celuch and Tami Fujii, two friends and corporate executives-turned-entrepreneurs. They are committed to making golf fashion more accessible and enjoyable for all women by bringing chic, contemporary, and functional fashion to the fairway. After all, looking good is just as important as playing well, isn’t it?
Featuring flattering and stylish apparel that compliment the sport perfectly, KINONA has changed the norm for women on and off the course. Made from a stretchable Italian fabric that can compress and conceal your figure in all the right places, women can finally look good on and off the golf course.
The fall collection features a variety of looks, including a modern and sportif play on camouflage for the course and the brand packs a punch with racing stripes, sporty hoods, and a new cargo golf jogger. KINONA also features a variety of tonal blues and oranges to create one-of-a-kind looks. Featuring various designs, KINONA will have a mix of short, skort, short sleeve tops, sleeveless tops, and dress options that are perfect for those still experiencing the summer heat.
In Hawaiian, the word KINONA means shape, and that’s what these products do: enhance a female golfers’ shape. If you’re a female golfer who loves fashion, KINONA may be a brand you are not aware of but should be. KINONA is made for women golfers, by women golfers. The company was founded in 2017 by Dianne Celuch and Tami Fujii, two friends and corporate executives-turned-entrepreneurs. They are committed to making golf fashion more accessible and enjoyable for all women by bringing chic, contemporary, and functional fashion to the fairway. After all, looking good is just as important as playing well, isn’t it?
Kinona’s latest styles capture a wide range of apparel choices from traditional golf pieces to dressier tops and cozy loungewear. Let’s face it. We’ve all settled into the cozy pants lifestyle, whether we’re on a Zoom call, watching true crime shows, or isolating ourselves from $1.7 million. Kinona provides confidence for the course and comfort for the couch.
Inspired by your favorite tropical getaway. All the new designs within the collection are absolutely perfect for the summer months. In addition to the bright and bold colors, the collection features some new prints that are inspired by playful batiks, such as the Blurred Lines pattern in plaid and the Crazy Daisy floral print.
The styles also feature KINONA’s signature use of Italian fabrics that are combined with ECONYL high quality regenerated nylon and lycra.
KINONA, known for golf apparel that fits, flatters and functions, introduces new pieces that come alive with pops of vibrant color, mixing a variety of tonal blues and bright raspberry red accents in its fun, sophisticated styles. The collection also features new prints that are inspired by playful batiks, including the Blurred Lines pattern in plaid and the Crazy Daisy floral print that together portray the quintessential KINONA energy. The silhouettes are flowing, comfortable, and flattering without being too structured, with drawstring details and fluted hems.
KINONA, the premier creator of fashionable and functional golf apparel made by women, for women, announced the release of their new video series titled, She Drives: Women Golfers Take the Lead. The four-part video series is intended to give women new to golf a glimpse of the reality, personality, and fun of the game, and to further empower and celebrate women in the sport. It includes real conversations with women golfers sharing stories about who inspired them to play, lessons learned, and issues women still face in the sport, along with tips on how they handle those situations. The series launches in time to celebrate Women’s Golf Day on June 1.
Haley Moore might be the only LPGA member still sleeping in her childhood bedroom. When she’s not on the road, competing against the world’s best, she’s at home with her family in Escondido, California, dozing in the same bedroom with the English garden theme, the one with the sky-blue walls adorned with hand-painted flowers and a white-picket fence, the one with a framed collage of her appearance at the 2006 U.S. Junior Worlds inscribed with the words “Believe”, “Dream” and “Achieve” – a mantra that fueled her at age 7 and now, 15 years later, serves as the tagline for her eponymous foundation.
Today, KINONA, the premier creator of fashionable and functional golf apparel made by women, for women, announced the release of their new video series titled, She Drives: Women Golfers Take the Lead. The four-part video series is intended to give women new to golf a glimpse of the reality, personality, and fun of the game, and to further empower and celebrate women in the sport. It includes real conversations with women golfers sharing stories about who inspired them to play, lessons learned, and issues women still face in the sport, along with tips on how they handle those situations. The series launches in time to celebrate Women’s Golf Day on June 1.
Alas, fashion trends come and go. To be sure of golfcore's staying power, we turned to the experts. Here, Michelle Wie West, Jena Sims, Megan Heaton, Amanda Balionis, and Paige Spiranac share their candid thoughts on the burgeoning trend. Then keep reading to shop some of our favorite golfcore pieces for yourself.
Haley Moore’s determination and accomplishment on and off the course have made the 22-year-old LPGA rookie a strong positive role model for young, aspiring golfers and the perfect ambassador for their brand according to Seattle based women’s golf apparel designer KINONA.
Tami Fujii is the co-founder and Chief Strategy Officer of Kinona. Kinona specializes in golf apparel for women. We talked about Motivation to found Kinona, Early customer Discovery and Design, The challenges of navigating the company during COVID, Mind of a marketer, Brand Strategy & more.
The company, Kinona (it means “shape” in Hawaiian), creates figure-flattering apparel using Italian fabrics made of regenerated nylon and Lycra. The materials have such features as four-way stretch, UPF 50-plus sun protection, and are antimicrobial and moisture-wicking. Styling details include pockets with tee holders, while skorts and dresses have mesh undershorts with gripper tape so they don’t ride up on the leg.
Haley Moore is a homegrown talent. The LPGA rookie doesn’t have a swing coach, a trainer, a nutritionist or the large posse common among professional athletes.
KINONA has chic, contemporary styles that stretch, compress, and conceal in the right places to flatter the figures of all women, and make for the perfect gift to either treat yourself or a loved one as you prep for the course. Designs feature Italian fabrics, shaping details with tee holders & pockets, built into skorts, shorts, dresses, and jackets, UPF 50+ sun protection, and antimicrobial moisture-wicking fabric.
KINONA’s new summer collection features a soft color palette with lilac purple and watermelon red on a navy base, and mixes in diagonal ombre print, also called dip dye, and a more traditional foulard pattern. Some core pieces include the Rouched and Ready Dress, Rouched and Ready Skort and Top that all include unique rouched details that also allow golfers the option of adjusting the length of their dress or skort. The sleeveless shirt with rouched sides is also flattering to women of various shapes and sizes. The collection also features apparel that stretches, compresses, and conceals in just the right places to flatter figures.
KINONA, the golf apparel brand made by female golfers, for female golfers, announced the debut of its 2021 summer collection, featuring highly functional and fashionable course apparel with fun rouched details, playful and bold patterns, and exciting color variations. The new summer collection continues the company’s mission to help change the way women are treated in the sport by empowering women to dress on their own terms with stylish and comfortable designs that help them look and play at their best. The launch comes as the sport is seeing a massive increase in the number of women playing the game.
Golf, a sport founded on traditions dating back over 500 years, has experienced a dramatic shift in attitudes during the past year that confirms it’s no longer just a man’s game. A new survey conducted by KINONA, a women-led, women-inspired golf apparel brand, reveals evolving perspectives about women and the game, and perhaps for the first time, both women and men agree that golf needs to change.
KINONA’s designs feature Italian fabrics, shaping details built into all products, tee holders in pockets of all skorts, shorts, dresses, and jackets, UPF 50+ sun protection, low profile zip pockets, and antimicrobial moisture wicking fabric.
KINONA, a women-led brand that aims to empower women on and off the golf course, is on a mission to bring stylish designs to the fairway. As golf gains popularity as a social distancing activity, more players are joining in or getting back on course alongside the regulars. KINONA’s 2021 spring collection features chic, contemporary styling to help players look, feel, and play their best whatever their style take may be.
With the growth in the number of women hitting the golf course, there has been a growth in women’s golf attire. What once was a place for uncomfortable and uptight clothing has now become a place that women can show some of their personality and fashion sense. And many of these pieces are more functional than you’d think. They can easily transition from the greens to sporty everyday wear, which is a trend you’ll want to hop on thanks to the comfort level.
The weather is getting nicer and with that the hopes of getting back out to the course and hitting some balls. How about treating your partner in crime to some new golf apparel for Valentine’s Day this weekend!?!
TWIST AND SHOUT SLEEVELESS GOLF SHIRT - BLACK This top from Kinona could easily make its way into any ensemble. The high neck top is elegant, provides a little extra coverage and zips in the back for a seamless quick-change, when necessary.
Compared to traditional golf attire, KINONA’s new spring collection features apparel that stretches, compresses, and conceals in the right places to flatter all figures. Pieces include their fashionable Swing and Swish, Prepped to Par, and To a Tee dresses, along with their Swing and Swish and Down the Middle skorts. The collection also has one-of-a-kind sleeveless, short sleeve, and long sleeve tops, along with trim shorts, crop pants, trousers, jackets, shrugs, and more. The whole collection is a play on the exotic, retro floral, and preppy fairway check, with sportif stripes that capture the classic KINONA spirit.
Bailey Chamblee discusses all of the key fashion that will be at the 2021 PGA Merchandise Show, which brands golfers need to look out for.
Women-led, women-inspired brand offers welcome escape from traditional boxy styles. KINONA, a brand that aims to empower women on and off the golf course, is on a mission to bring stylish designs to the fairway.
Anna Whiteley sits down with golf fashion guru Bailey Chamblee to talk about the growing trend of wearing styles from small golf clothing businesses at the PGA Merchandise Show.
(SEATTLE, WA) – KINONA, the women-led, women-inspired golf apparel company announced plans to participate in the 2021 Virtual PGA Merchandise Show, Jan. 26-29, available at virtual.PGAShow.com. The 68th edition of the PGA Merchandise Show shifts to an all-virtual format to drive business, education and networking through a highly interactive PGA Show Virtual Experience and Marketplace, allowing PGA Professionals, golf retailers, industry leaders, and manufacturers to participate from the safety of their homes, facilities, or offices. “We are excited to attend this year’s virtual PGA Merchandise Show and can’t wait for attendees to view the fashion-forward, comfortable, and functional items we have created for our 2021 collection,” said KINONA Co-Founder, Tami Fujii. “At KINONA, we hope to empower women and create smartly designed apparel that lets modern women feel and play at their best.”
KINONA was founded by two golfers tired of spending a lot of money on golf apparel but still never getting something they really liked. They set out to make their own brand of high performance yet flattering golf wear with exciting designs and cuts instead of the boxy, masculine polos that had been taking over their closets to solve the problem. Now KINONA produces clothing to help women of all sizes both play and look their best. This includes products like the Toa Tee Golf Dress that features UPF protection and four-way stretch fabric, and a mesh undershirt with leg grippers to keep it from riding up during the swing.
Local PNW apparel company KINONA is changing how women play the game of golf. Based out of Pacific Palisades and Seattle, founders and amateur golfers Dianne Celuch and Tami Fujii met working at Eddie Bauer and found that ill-fitting cuts, and sub-standard fabrics available for women made every female golfer they knew feel self-conscious. They set out to empower women with exciting styles, fit, fabrics, and functionality that inspire confidence and enhanced performance on the course. Crafting apparel that matches needs and caliber of play, the young brand has debuted a new line of functional apparel alongside built-in tee holders, back pockets and use of high-end Italian fabric Our suggestion? Take a look at the new line and nab some comfy clothes for your next outing. We’re eyeing the sleeveless golf top and dress with some dashing black polka dots, as well as their flower power prints and spare layers for early spring golfing sessions.
Kinona’s Leg Warmer Thigh Highs are seriously a great idea. These women’s golf thigh highs are multi-purpose. First, they protect your legs from the sun’s rays with UPF 50+ Italian fabric. Second, these thigh highs will keep you warm on those chilly mornings, and unlike putting on a pair of leggings, they are easy to get on and off thanks to the zippers at the bottoms that allow you to just slide them on and off without taking off your golf shoes. Lastly, these leg warmers look fantastic and are super comfortable thanks to the no-slip grippers at the top of the legs.
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